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This Disclosure describes the types of data that we can collect and process through the use of the ADA platform and / or web pages managed by the AZEINDA AGRICOLA BITONTI PIETRO of Bitonti Pietro (hereinafter, "AM BITONTI") describing the collection practices , use, maintenance, protection and disclosure.

Browsing the Website is free and requires no registration.

To be able to purchase the products offered on the Website or to consult some content, however, the user will be invited to provide personal data necessary and preparatory to the execution of the contractual relationship. In this case, the user who after browsing freely on the Website intends to purchase the products or to consult the aforementioned content will be promptly and expressly informed pursuant to art. 13 of EU 2016/679 Regulation (hereinafter, "GDPR").

Information on the protection of personal data.

Pursuant to and for the purposes of the GDPR, AM BITONTI provides the following information.


1. Definitions

Data controller: the natural person, the legal person, the public administration and any other body, association or body to which they are responsible, even together with another holder, decisions regarding the purposes, methods of processing personal data and the tools used , including the information security profile.

Responsible for the processing: the person, company, body, association or body to which the owner entrusts, also outside, for the particular experience or ability, management tasks and control of data processing.

Any communication concerning the processing of the data you have provided and the exercise of the rights granted to you by the GDPR must be sent in writing to the Data Controller, as well as to the DPO prepared by email at the address This email address is being protected from spambots. You need JavaScript enabled to view it. or by registered letter a.r. to the addresses indicated.

End-User or Interested: these terms refer to those who navigate through one of the web pages managed by AM BITONTI, is a customer of AM BITONTI (having purchased directly from the points of sale or by correspondence the products and services offered) uses an APP managed by AM BITONTI, is contacted or enter data through one of the digital marketing platforms used by AM BITONTI such as "ADA".

ADA: one of the digital marketing platforms used by AM BITONTI.

ChatBot: chat bot, chatbot or chatterbot, is software designed to simulate a conversation with a human being. The main purpose of these software is to simulate human behavior and are used for various purposes such as online help, to answer the FAQs of users accessing a website, etc...; AM BITONTI could offer within its web space the possibility, for end-users and customers, to interact with a chatbot to offer the services requested by the end-user, to improve the user experience with the dissemination of information (description of services, products, promotions, etc...) and to acquire contact information.

Web sites: Web sites, e-commerce or web pages managed by AM BITONTI like www.ambitonti.it.

Personal Data: We personalize any information that is sent voluntarily and personally identifies someone, including contact information, such as name, e-mail address, company name, address, telephone number, and other information about you or your business. Personal Information may also include information about any transaction, whether free or paid, information that is available on the Internet, such as from Facebook, LinkedIn, Twitter and Google, or publicly available information. When the end user registers or logs in through one of their social channels, depending on the configurations of their social accounts, some data is shared with the ADA platform or one of the AM BITONTI Web Sites. In addition, we also consider personal data that are particularly important for credit or debit card numbers, personal financial account information, passport numbers or other identity documents.

Sensitive Data: we consider sensitive data, racial or ethnic origin, conditions or information on physical or mental health, judicial or health, biometric.

Navigation Information: refer to the information present on your computer and to the visits to this Website (and other web pages managed by AM BITONTI) such as the IP address, the geographical position, the type of browser, the reference source, the duration of the visit and the pages viewed.

Consent: refers to the free expression of the will of the person with whom he expressly accepts a specific treatment of his personal / sensitive data, of which he was previously informed by the Data Controller.


2. Data controller

The AZIENDA AGRICOLA BITONTI PIETRO di Bitonti Pietro, (AM BITONTI) with registered office in Via Cavour 83, Ferrandina - 75013 - (MT), P.I. 01098290776, email This email address is being protected from spambots. You need JavaScript enabled to view it. ("the Company", "AM BITONTI" or the "Owner"), in the person of its legal representative, guarantees compliance with the regulations on the protection of personal data by providing the following information about the processing of data communicated or otherwise collected during the use of the ADA platform (the "platform" or "ADA"), of other digital marketing platforms.


3. Data processed, purposes and legal bases of processing

Data generated by access to the Website

The computer systems and software procedures used to operate the Web sites managed by AM BITONTI and the ADA digital marketing platform acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. These data (such as domain names, IP addresses, operating system used, type of browser device used for connection) are not accompanied by any additional personal information and are used for:

I) obtain anonymous statistical information on the use of the platform;

II) manage control needs of how to use it;

III) ascertain responsibility in case of hypothetical computer crimes.

The legal basis that legitimizes the processing of such data is the need to make the Web site functionalities usable as a result of user access.


Data provided voluntarily by the user

Personal information, including your name, mailing address, e-mail address, telephone number, IP address or any other identifier for contacting the data subject online or offline or any other information that can be attributed directly or indirectly to the data subject and that will be provided by the interested party through the registration procedure that can be done in paper form and directly or through online forms, are collected and processed for the following purposes:

a. for the execution of the contract: in the case of a subscription or the signing of a contract between AM BITONTI and the counterpart (end-user). This includes the administrative purposes, the management of payments and for the fulfillment of legal obligations such as those of an accounting, tax, or to implement requests from the judicial authority;

b. in the presence of specific consent, for marketing activities such as the periodic sending, by e-mail, of newsletters and advertising material and to receive updates on our activities, reports of promotional communications and invitations to events, training courses, webinars, special promotions, take part in market research or commercial analysis or research with automated contact methods, or through remote communications (eg via mobile and fixed networks, with text messages, mms, etc...) and traditional (paper mail);

c. in the presence of specific consent, for the communication or transfer of your data to subsidiaries or third parties operating in the insurance, banking, financial, tourism, publishing, food, industrial, gas, water, energy and other services sectors in general, because they inform you - by telephone or by sending commercial information by post, e-mail or SMS - of opportunities to purchase or provide services.

d. in the presence of specific consent, the data will be processed for profiling purposes, in particular for the creation of a commercial profile and / or for the analysis of preferences, habits or consumption choices, also by crossing these personal data with other information collected through the profiling cookies eventually accepted. The processing of your personal data for profiling purposes will take place using tools and methods, better described in the following paragraph 5 (Processing methods).


Data collected through the ADA Platform

As part of the processing of data and about the sending of communications addressed to the customer, the data controller will also use the ADA platform itself, which, through statistical tracking systems, allows to detect the opening of a message, clicks made on the hyperlinks contained within the email, from which IP address or with which type of browser the email is opened, and other similar details. The collection of such data is functional to the use of the platform and is an integral part of the functionality of the system for sending messages.

The legal basis which legitimizes the processing of such data is the execution of a contract to which the data subject is a party.

3.1 The technologies that AM BITONTI and the third parties providing content and applications can use for this automatic data collection include:

COOKIES. A cookie is a small file placed on your computer's hard drive. You can refuse to accept cookies by properly configuring your browser. However, if you select this setting, you may not be able to access some of the ADA platform services or Web sites managed by AM BITONTI. Unless you have adjusted your browser settings to refuse cookies, our system may issue cookies when using the ADA platform or Web sites managed by AM BITONTI. In the browser, you can disable the storage of cookies or remove cookies registered, but this may result in a reduction in functionality, a slowdown or the inability to use some parts of the ADA platform or the pages managed by AM BITONTI. For more information on cookies and how to delete them based on the type of browser used, refer to: www.allaboutcookies.org.

The ADA platform and the Web sites managed by AM BITONTI use the following types of cookies:

The strictly necessary cookies are cookies that allow you to consult the ADA website, use its functions and access protected areas reserved for registered users. If the use of these cookies is disabled, some parts of the ADA platform may not be able to be used properly. Functional cookies and saving preferences are cookies that allow the ADA platform and the Web sites managed by AM BITONTI to record the choices (such as the user's name, the choice of language and country, the font and the size of the script, the password etc...), as well as the preferences of visitors (such as pages visited, etc...), in order to facilitate the use of the platform and be able to offer visitors a more relevant and personalized experience.

The ADA platform uses the following cookies:






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30 days

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4. Nature of the contribution

Apart from that specified for navigation data and for data collected through the ADA Platform, the provision of data:

• with respect to the purposes set out in point 3 under letter a), it is optional but any refusal will make it impossible for AM BITONTI to implement the contractual commitments undertaken.

• compared to the purposes referred to in point 3 under letters b), c), and d), membership is optional and the use of data for these purposes is strictly conditional on the release of an explicit consent from the client or end-user. Any refusal to process, all or part of the same, will make it impossible for AM BITONTI to carry out the processing for the purposes described.


5. Processing methods and data retention times

The collected data will be processed using electronic or automated means, computerized and telematic, or through manual processing with logic strictly related to the purposes for which the personal data were collected and, in any case, in such a way as to guarantee the security of the same . The data are kept for the time strictly necessary for the management of the purposes for which the data are collected in compliance with current regulations and legal obligations.

In any case, AM BITONTI and the controllers appointed by you, apply rules that prevent the retention of data indefinitely and therefore limits the storage time in compliance with the principle of minimizing data processing by performing a periodic yearly check on data processed and on the possibility of being able to cancel them if no longer necessary for the intended purposes. The processing of personal data for profiling purposes will take place, in case of consent, with data processing tools that, as a result of crossover, will create a commercial and behavioral profile on the web. This data processing tool also relates the data collected during navigation on web pages through the use of first-party profiling cookies accepted with data collected through the previously specified procedures.


6. Subjects authorized to process, responsible and communicate data

The processing of the collected data is carried out by personnel in charge of AM BITONTI for this purpose identified and authorized for processing according to specific instructions given in compliance with current legislation.

The data collected, if necessary or instrumental for the execution of the indicated purposes, may be processed by third parties appointed external processors, (whose updated list can be requested at This email address is being protected from spambots. You need JavaScript enabled to view it.) and, as the case may be, communicated to the same as independent owners, namely:

I) Companies of the AM BITONTI group for the purposes referred to in point 3 lett. to a);

II) Persons, companies, associations or professional studios that provide assistance and advice to our Company, for the purposes referred to in point 3 letter a);

III) Third-party providers of content and value-added services requested by the end-user;

IV) Companies, bodies, associations that perform services connected and instrumental to the execution of the above mentioned purposes (market analysis and research service, credit card payments management, computer systems maintenance).

V) Public authorities, on the occurrence of the conditions.

The controllers appointed by AM BITONTI will process the data only as indicated by AM BITONTI and are not authorized to process it for different purposes for the purposes for which they were collected. All data will be used exclusively and limited to the purposes determined as a result of the contracts signed.

Furthermore, personal data collected and processed will never be disclosed.


7. Transfer of personal data outside the EU

Your data may also be processed by IT service providers, in their capacity as Data Processors. If they operate outside the European Union, AM BITONTI, in compliance with the legislation on the transfer of data in a non-European country, undertakes to stipulate, if necessary, agreements that guarantee an adequate level of protection and / or to sign the clauses contractual provisions.


8. Rights of the interested party

At any time you can access the data, confirm the existence, know the origin, oppose the treatment or request cancellation, modification or update of all personal information collected by AM BITONTI, exercising the right to limit the processing and the right to data portability, by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it. using the email account chosen during registration with ADA.

It is also possible to lodge a complaint with a supervisory authority (Privacy Guarantor).

Finally, if deemed appropriate, the user has the right to lodge a complaint with the Authority for the protection of personal data (Privacy Guarantor) which is the Italian national supervisory authority.


9. Data security details

Personal data are protected by technical, IT, organizational, logistic and procedural security measures, against the risk of destruction or loss, even accidental, and unauthorized access or unauthorized processing. These measures are updated periodically on the basis of technical progress, the nature of the data and the specific characteristics of the treatment, monitored constantly and verified over time. These security measures correspond to the requirements that, the Data Controller and the persons appointed by him, have identified as adequate. Periodic "Risk analysis" activities are carried out to verify the adherence to the security protocols adopted and new security measures are introduced or updated, if necessary, following organizational changes and technological innovations or changes in the type of data collected. The security measures are constantly checked and periodically checked.


10. Review clause

AM BITONTI, reserves the right to revise, modify or simply update, in whole or in part, in its sole discretion, in any way and / or at any time, without notice, this Privacy Policy in consideration of changes to law or regulations of regulation on the protection of personal data. Changes and updates to the Privacy Policy will be notified to users on the home page of the Website as soon as they are adopted and will be binding as soon as they are published on the Website in this same section.

The User is therefore invited to access this section to check the publication of the most recent and updated Privacy Policy.

The full text of the GDPR and of all the relevant legislation can be consulted on the Website of the Guarantor for the Protection of Personal Data www.garanteprivacy.it.




    Via Cavour, 83
    75013 Ferrandina (MT)
    +39 0835 55 63 47